When we hear the word ‘entrepreneurship’, the image that all too often springs to mind is less than flattering, to say the least. “The Wolves of Wall Street at work using someone else’s money to make money for themselves”. “Private gain is the go and Greed is Good”. In reality of course, an entrepreneur is anyone who sets up a business - typically, an innovator and risk taker who is essentially seeking to make honest money through private, personal enterprise. There is, however, a special brand of entrepreneurship for which the objective is not private gain but public good. Social entrepreneurs seek to serve communities which are characteristically un- or underserved. The focus is on those who are typically excluded in society, the disadvantaged, the invisibles, the strugglers and so on who could, given the opportunity, be more commercially successful.
Richard’s guest in this episode, Martha Joylyne Raka, is an inspirational living example of one such community-oriented social entrepreneur. Martha is from Papua New Guinea where she works with groups of small farmers establishing collaborative partnerships and co-operatives that have the function of helping all involved to Get to Better through working Together.